Media coverage offers several benefits that you would be hard pressed trying to find elsewhere. For example, it offers your brand increased visibility. It also provides you with third-party credibility that could prove crucial later. Additionally, it reduces the barriers encountered in convincing customers to choose your brand and product over the competition. Because of this, it’s important to learn how to improve your media coverage. In this article, you will learn a few simple steps to take to improve how the media covers your brand.
Sending Press Releases
First, it’s worth stating that the media is limited in terms of covering all aspects of your brand. This happens mostly because it doesn’t have all the information about you. For this reason, you should learn to prepare and send press releases regularly. As you do this, you would also create added interest in your business. Nevertheless, you need to create a strategy for sending the releases. More importantly, each release has to be purposeful. Otherwise, the media will ignore it. Ultimately, the media may cease taking your business seriously.
Setting Up Press Page
Do you have a website? You should make sure that it contains an About Page, which is also known as Press Page. On this page, you should include news regarding your business. Additionally, it should also feature contact information, which journalists and media outlets can use to get in touch with you fast. It’s worth noting that you will only enjoy increased media coverage if those who are in charge of disseminating news to the public have an easy time finding you. That starts with setting up the relevant page on your site.
Developing Social Media Strategy
Social media strategies are essential for any business that desires to improve its media coverage. You should base the strategy on what happens within your industry. Most importantly, you should comment strategically. This way, the relevant people and organizations will soon start considering you a market or thought leader. When that happens, the media will begin contacting you to pick your brains on relevant issues, which would then automatically lead to increased media coverage.
On top of that, you also need to get in touch with the media only when you are ready. For this reason, you should spend time preparing your message first. This would include getting ready with your digital media kit. The kit ought to include program information. More than that, it should also be full of images and the relevant bios. Good digital media kits also contain company info. It’s worth stating that you will need more than these. Nevertheless, that’s a good starting point. With this in place, you are ready for the phone calls from media outlets.
Defining Your Message
You have to be clear about the kind of message that you wish to pass across to your target audience. Otherwise, your customers will only be receiving mixed messages from your firm, which would not help them a bit. Focus on the key or touch points of the message. Make sure that these points not only look but also feel the same. The message should be similar all through. Go through it as many times as it takes to confirm that everything is good. Send the message to the media for publication or circulation only when you are convinced that all is well.
In summary, it’s not impossible to improve your media coverage. You only need good strategies and a willingness to think outside the box. More crucially, you require a digital media kit. Prepare everything that is necessary for the media people who will broadcast news regarding your business. Other than that, you would also need to cultivate the right connections with media personnel, especially those you consider worth working with to help create the positive reputation that your brand craves.